Personality

Our goal is to have a clear, consistent, identifiable verbal identity for Every Nation that aligns with our mission and values, appeals to our key audiences, and resonates with what makes our movement unique.

Voice

Confident

in God and his calling, not in our own ability or strength

Genuine

sincere without taking ourselves too seriously

Friendly

warm, welcoming, and engaging

Enthusiastic

passionate, compelled by Christ’s love and mission

Word Choice

When selecting words, Every Nation chooses words that are:

Relatable

universally understood, conversational language over jargon (spiritual, technical, or cultural)

Simple

accurate and concise, never exaggerated, bombastic, or highfalutin

Tone

We adjust our writing to be appropriate to specific circumstances, but Every Nation’s tone is always:

Full of faith

sincere in our trust that God is faithful to his Word

Humble

always giving honor where honor is due, never arrogant, brash, or self-promoting

Witty when appropriate

tasteful in the use of humor, never sarcastic or cynical

Sensitive to cultural differences

as we maneuver communicating across our global, multigenerational audience