Typography
Our message should be the focus of attention, not the fonts we choose. We use simple and clean typography that is modern but not trendy. The focus should be on legibility.
Montserrat
Montserrat is a geometric sans-serif typeface inspired by signage from the historical Buenos Aires neighborhood of the same name. We use Montserrat for headings, call to actions, and display text. However, it is not ideal for large amounts of text because of it’s wider characters and spacing.
Noto Sans
Not sans was created with the aim of supporting all languages with a harmonious look and feel. This makes it a great fit for Every Nation. As we work to reach Every Nation we will need a font that can grow with us.
Noto Serif
Google has been developing a font family called Noto, which aims to support all languages with a harmonious look and feel. Noto has multiple styles and weights, and is freely available to all.
Principles
Here are the recommended font weights that ensure legibility, consistency, and flexibility across advertising and communications.
Uppercase Headlines
Montserrat Bold, 90% leading, kerning: -50, Alignment (Left or Center)
a. Sentence-Case Headlines
Montserrat Bold, 90% leading, kerning: -40, Alignment (Left or Center)
b. Sentence-Case Headlines
Noto Sans Semibold, 90% leading, kerning: -40, Alignment (Left or Center)
Subhead
Noto Sans Bold, 145% Leading, 0 Kerning, Alignment (Left or Center)
Body
Noto Sans Regular, 145% Leading, 0 Kerning, Alignment (Left or Center)
Editorial
Noto Serif Regular, 145% Leading, 0 Kerning, Alignment (Left or Center)